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Lisa Sanderson & The Poconos Real Estate Blog Have A New Home!

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I am pleased to announce that I have moved my business to Real Living Ritter & Co. Real Estate as of March 31, 2010. I am very excited about this change and I'm confident that it will prove exciting and beneficial to my customers and clients as well.

I chose Real Living Ritter & Co. Real Estate after careful consideration because the company has the knowledge, professionalism, experience, and cutting edge technology to set itself apart from all others in Northeastern Pennsylvania. Their marketing plan, technology tools and resources fit in very well with my existing programs. Also, the company's Business Philosophy resonates with me:

Our product is the American Dream. Our service is to our customers, our community and the real estate industry. We are experienced, educated and prepared. We are guided in our pursuit by the Code of Ethics of the National Association of REALTORS┬«, and the laws and regulations of the Pennsylvania Real Estate Commission and other bodies of American law. Our inspiration is our gratitude to our country, our families and our customers. 

Joining me at the new company as part of my Team is Lennea Aurilia, a past client of mine previously licensed to sell real estate in New Jersey. Lennea is a Green Certified Real Estate Professional and a Certified Short Sales & Foreclosure Resource. She will be working directly with me to enhance the service offerings to my clients, and to expand the breadth and reach of my marketing programs.

You can view the company press release here:

Download Sanderson Aurilia Press Release.doc (977.5K)

The Real Living brand was built with the consumer in mind. The brand appeals to the following audiences:

  • Women - women comprise 52% of the population and make or influence 90% of home-buying/selling purchasing decisions.

  • Affluent buyers and sellers - The brand is developed to appeal to high-end and luxury consumers.

  • Generation X and Y - 80% of buyers today are in the Gen X or Y age demographic and require a company who is savvy in digital and mobile technologies.

  • Other Segments - Real Living does not exclude other demographics and was developed to appeal to the masses as a secondary audience.

With 2,200 associates and 100 offices coast to coast, Real Living offers a full suite of home and lifestyle services. Real Living was named one of the best new franchises by Entrepreneur magazine, winner of the Inman Innovator Award and the Most Promising New National Real Estate Brand by the Swanepoel TRENDS Report. For more information, visit RealLiving.com.

As we move forward with our transition to the new company, we will be in touch with updates and announcements. In the meantime, please feel free to visit us at our offices at 717 Sarah Street in downtown Stroudsburg. We can be reached by phone at 570.421.4693.

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